Featured · Agri-commerce
Inwang
Digital marketplace infrastructure connecting farmers and buyers across Africa
I worked within a brief to connect farmers directly with buyers for producers who lacked fair market access and transparent pricing, resulting in a marketplace platform with logistics coordination, admin tooling, and mobile-first flows that reduce dependency on intermediaries.
The platform addresses inefficiencies within agricultural distribution, including limited market access, pricing inconsistency, logistics fragmentation, and reliance on middlemen. I contributed to user experience strategy, marketplace interface structure, administrative dashboard systems, and interaction design so farmers and buyers could interact with minimal friction across devices.
Platform capabilities
- Farmer-to-buyer marketplace functionality
- Real-time pricing interfaces
- Logistics coordination systems
- Administrative management dashboards
- AI-assisted communication features
- Multi-user product workflows
Impact focus
- Improved food accessibility
- Agricultural sustainability
- Digital commerce infrastructure in emerging African markets
My role
Product Designer & UX Contributor
- Marketplace UX design
- Product flow structuring
- Admin dashboard design
- User management experience
- Interaction design
- Information architecture
- Responsive interface design
- AI assistant UX integration